BASED ON THE NEWYORKTIMES BEST SELIEJESUPREMIEREEVENTSUNDAYMARCH298/7CNATIONAL厦GEOGRAPHICCHANNELnatgeotv.com/KillingJesus
©2015 NGC Network US, LLC and NGC Network International, LLC. NATIONAL GEOGRAPHIC CHANNEL and the Yellow Border design are trademarks of National Geographic Society; used with permission
EXPLOREScienceLightFlightsWhileairdmaysetthfaresand.feesforairtravethe decisns made by pas-socomwithcostsoerEveryitemonbodmakeswhich burnsaplaneheemorefuel.Anairliner'scostofopetneveryaotop(70centsper.fliaht)lln2ants87i0(11cethWantyour flighttoburrStartbyemptyingvourbioftypical U.SecificOEcathloesen,istolimitthenumberofthings-like bags-that people canbringaboardwithoutanextrafee.-DanielStorNATIONALGEOGRAPHIC.APRIL 2015
2 3 1 5 4 Science While airlines may set the fares and fees for air travel, the decisions made by passengers also come with costs. Every item on board makes a plane heavier, which burns more fuel. An airliner’s cost of operating rises with every laptop (70 cents per flight), pillow (12 cents), or magazine (11 cents) you bring along. Want your flight to burn less fuel? Start by emptying your bladder before boarding. MIT aeronautical engineers Luke Jensen and Brian Yutko used a set of typical U.S. and European flight conditions to analyze how specific items add up on three major carriers (United, American, and Ryanair) over a normal day. Uncertainties abound, such as the price of fuel or the cost of an unexpected detour. And even if passengers help reduce weight, airlines don’t always share savings with ticket buyers. But the surest way to minimize the cost of flying a plane, says Jensen, is to limit the number of things— like bags—that people can bring aboard without an extra fee. —Daniel Stone Light Flights EXPLORE national geographic • April
WHAT.ITCOSTSYour ticket accounts for you-and the items you camy.Durinone year an a Boeing 737-800 operated by United, even smalthings add up to big costs.OMeal trayGNeck pllowOCarry-on@VideoconsoleMagazine0Suitcase$980$46$3,267S07100eS.5n15 Ibs0.7 bs50 IbsFull bladderLaptopTableloCellphone12-az.drink2Peanut packet$29180O.e0.38 Ibs0.03 b80.44 Ibs4.46 IbsWHEREPLANESGOTomake anaircraftcost-effective,airfinesneedtoconstantlymoveehnsya0Boeing737fiesabout4,300miles.UNITED STATESFuel weightFuel volume(lbs)(gallons)1.EwRNewark,NJto 2, IAH Houston, TX..19,0002,800to 3. PDX Partiand, OR.23,0003,40010,0001,400to 4, SFO San Francisco, CA.29,0004,400to 5.RDU Raleigh-Durham,NC....12,00 TotalHOW.FARWE'VECOMECompared to 40 years ago, today's single-aisle jets can cary the same size load thesame distance on roughly half thefuel. Lighter hulis, more fuel-efficient engines,andimproved aerodynamics allow airfines to maximize the number of passengers1970727-20043.0passmtespergallon158,000104,775 Ibs0,000 tbs payloatTR37-80tperoac134,500737-8OMAITHEWTW
7 11 10 6 8 9 12 MATTHEW TWOMBLY, NGM STAFF. ART: HANS JENSSEN. SOURCES: BRIAN YUTKO AND LUKE JENSEN Cost calculations were made using Boeing 737-800 aircraft carrying 75 percent of payload capacity. Passenger miles per gallon is derived from a plane’s average miles per gallon multiplied by the typical number of passengers. HOW FAR WE’VE COME Compared to 40 years ago, today’s single-aisle jets can carry the same size load the same distance on roughly half the fuel. Lighter hulls, more fuel-efficient engines, and improved aerodynamics allow airlines to maximize the numberof passengers. WHERE PLANES GO To make an aircraft cost-effective, airlines need to constantly move people or things. In one day a typical Boeing 737 flies about 4,300 miles. Laptop $291 4.46 lbs Magazine $46 0.7 lbs Neck pillow $42 0.65 lbs Suitcase $3,267 50 lbs Peanut packet $2 0.03 lbs Meal tray $65 1.0 lbs Cell phone $25 0.38 lbs Video console $457 7.0 lbs 12-oz. drink $56 0.86 lbs Full bladder $29 0.44 lbs WHAT IT COSTS Your ticket accounts for you—and the items you carry. During one year on a Boeing 737-800 operated by United, even small things add up to big costs. Added fuel cost for one item on one plane over one year 1970 43.0 passenger miles per gallon 2014 76.2 passenger miles per gallon 727-200 104,775 lbs structural 23,225 lbs fuel 30,000 lbs payload 91,325 13,175 30,000 158,000 lbs total weight 134,500 lbs 737-800 Tablet $59 0.9 lbs Carry-on $980 15 lbs 1. EWR Newark, NJ to 2. IAH Houston, TX. to 3. PDX Portland, OR. to 4. SFO San Francisco, CA. to 5. RDU Raleigh-Durham, NC. 12,000 Total Fuel weight (lbs) Fuel volume (gallons) 19,000 23,000 10,000 29,000 2,800 3,400 1,400 4,400 UNITED STATES 5 1 2 4 3 1 2 34 5 6 7 8 9 10 11 12
AdvertisementTHENEWESTTHINGINBATTERIESISN'T 100%NEW.BEHIND THE INIntroducing EnergizerEcoAdvanced"福Energizerecoanvancen0MichelleAtkinsonCMo,Energizeron theNew EnergizerEcoAdvanced.m福EnergizerAAEnergizerOur longest-lasting alkaline is also theWORLD'SFIRSTAAbattery made with4%RECYCLEDBATTERIESTo leam more,go to7that's positivenergy.www.energizer.com/ecoadvancedenergizer.com/ecoadvancedEnergizer
BEHIND THE IN Advertisement Michelle Atkinson, CMO, Energizer, on the New Energizer® EcoAdvanced™ Q Q Q Q Q To learn more, go to www.energizer.com/ecoadvanced THE NEWEST THING IN BATTERIES ISN’T 100% NEW. Introducing Energizer® EcoAdvanced™ energizer.com/ecoadvanced © 2015 Energizer Energizer, Energizer Bunny design, EcoAdvanced, card and label graphics and other marks are trademarks of Energizer. Our longest-lasting alkaline is also the WORLD’S FIRST AA battery made with 4% RECYCLED BATTERIES. ™ that’s positivenergy™
AdvertisementQ&AAA4NOVATIONEnergizer"The moment of inspiration happened ona visitto arecycling plant,"said Michelle Atkinson, Energizer'sWhat provided theA:Chief Marketing Officer,“Everyone said making a battery with recycled battery materialcouldn'tb5done, but our scientists wouldn't take no for an answer.They discovered a way to refine and transforminspiration for Energizerrecycled material-true closed loop innovation -to make our longest-lasting alkaline battery.At theEcoAdvanced.same time, consumers told Energizer that they wanted more than just long-lasting batteries.Theywanted batteries that were reliable and responsible as wellso we krnewwe wereonto something.EnergizerEcoAdvanced_is another world's first from the brand that delivers a high performancebattery made with recycled batteries 4 percent today by weight, with a vision for more in the future.A:Energizere invested seven years and more than $20 million in development to bring EnergizerHow long was the batteryEcoAdvanced_to lfe.This is thefirst step in creating valuefor recycled battery materialwhich-in development?untiltodayhadlittleuseoreconomicvalue.saidAtkinson.ThisvalueenablestheindustrytKexpand processing capacity, which today is the bottleneck to increasing the use of this technologymorebroadlyA:"With a new product, there is both ongoing consumer testing and product testing," said Atkinson. "AsHow muchtesting goesfor the product,it starts with evaluating arange of raw materials and identifying theones that bestinto the release of ameetourspecifications.Thensampless are made with those raw materials and tested before moving tofull-scaleproduction.Visual and quantitative testing occurs at every stage of the production procenew product?Thefinal product istested to ensurethatitperforms wellina variety ofdeviceand consumer-usagesituations.We continuallytest ourproductsfor performance,quality,reliability and safetyto ensuretheconsumer receivesthe best experience possible.Froma consumerperspective,Energizer'sgoal istouncover theunmet orunarticulated need and then work with ouraward-winning scientists to deliveron those needs better than anyone else.Energizere EcoAdvanced_ is the brand's longes-lasting alkaline battery, and it provides consumersWhat makes this batterywithresponsiblepower.EnergizerEcoAdvancedalsohaslessimpactontheplanetbecauselonger-lasting andit contains a portion of material from recycled batteries, thus, less virgin material is required in themanufacturing process. And by using longer-lasting batteries, consumers use fewer batteries andmore responsiblethanCreatelesswasteEnergizer's standardalkaline battery?A:We will continue to innovate and reduce the impact Energizere batteries have on the planet. By 2025Whatimpacts does itour vision forEnergizereEcoAdvanced.is to increase the amount of recycled battery material ten-foldhave for future?to 40 percent And, in the future we envision all Energizerbatteries being made with some recycledbattery material
Advertisement Energizer® invested seven years and more than $20 million in development to bring Energizer® EcoAdvanced™ to life. “This is the fi rst step in creating value for recycled battery material – which until today had little use or economic value.” said Atkinson. This value enables the industry to expand processing capacity, which today is the bottleneck to increasing the use of this technology more broadly. We will continue to innovate and reduce the impact Energizer® batteries have on the planet. By 2025, our vision for Energizer® EcoAdvanced™ is to increase the amount of recycled battery material ten-fold to 40 percent. And, in the future we envision all Energizer® batteries being made with some recycled battery material. “With a new product, there is both ongoing consumer testing and product testing,” said Atkinson. “As for the product, it starts with evaluating a range of raw materials and identifying the ones that best meet our specifi cations. Then samples are made with those raw materials and tested before moving to full-scale production. Visual and quantitative testing occurs at every stage of the production process. The fi nal product is tested to ensure that it performs well in a variety of device and consumer-usage situations. We continually test our products for performance, quality, reliability and safety to ensure the consumer receives the best experience possible. From a consumer perspective, Energizer’s goal is to uncover the unmet or unarticulated need and then work with our award-winning scientists to deliver on those needs better than anyone else.” A: A: A: “The moment of inspiration happened on a visit to a recycling plant,” said Michelle Atkinson, Energizer’s Chief Marketing Offi cer. “Everyone said making a battery with recycled battery material couldn’t be done, but our scientists wouldn’t take no for an answer. They discovered a way to refi ne and transform recycled material - true closed loop innovation - to make our longest-lasting alkaline battery. At the same time, consumers told Energizer that they wanted more than just long-lasting batteries. They wanted batteries that were reliable and responsible as well – so we knew we were onto something. Energizer® EcoAdvanced™ is another world’s fi rst from the brand that delivers a high performance battery made with recycled batteries – 4 percent today by weight, with a vision for more in the future.” A: Energizer® EcoAdvanced™ is the brand’s longest-lasting alkaline battery, and it provides consumers with responsible power. Energizer® EcoAdvanced™ also has less impact on the planet because it contains a portion of material from recycled batteries, thus, less virgin material is required in the manufacturing process. And by using longer-lasting batteries, consumers use fewer batteries and create less waste. A: NNOVATION How long was the battery in development? What impacts does it have for future? What provided the inspiration for Energizer® EcoAdvanced™? How much testing goes into the release of a new product? What makes this battery longer-lasting and more responsible than Energizer’s standard alkaline battery? Q: Q: Q: Q: Q: