Main Idea Structure Main Ideas of the Parts “Upright”message,which urges us,“Nork hard and Suspend vour desires iuries. Two sets of Cont Hard work,family loyalty,and the capacity 0d” to postpone desires are core American messages This values that have made our country great. (Paras.3-5) from parems even from poitical Tigures re.rring to on TV,in movies,on printed media and road signs, in stores,and on busses,trains and subways. "Permissive"m,Buy,spend,get it now.You need this!", is inescapable.Advertisements invade our daily lives.The essential message is cemented into our c nass,“lt's good to The only time you can escape advertising is when you're in your serve bed asleep!By the age of 18,the average American will have th seen 600,000 ads;by the age of 40,the total is almost one million
Two sets of messages (Paras. 3-5) “Upright” message, which urges us, “Work hard and save. _____________________. Avoid luxuries. __________________ for more than you truly need.” Thi s mes sage comes to us from_______, from_______, even from political figures referring to “_______________”. “Permissive” message, “Buy, spend, get it now. You need this!” , is___________. Advertisements ______ our daily lives. The essential message is cemented into our consciousness, “It’s good to _________________. You should have what you want. You deserve the best. So, you should ___________!” Suspend your desires Control your appetite school parents traditional values inescapable invade satisfy your desires buy it – now WHY? on TV, in movies, on printed media and road signs, in stores, and on busses, trains and subways. The only time you can escape advertising is when you’re in your bed asleep! By the age of 18, the average American will have seen 600,000 ads; by the age of 40, the total is almost one million
Main Idea Structure Main Ideas of the Parts What happens as we take in these contradictory but explicit messages?What are the psychological and social consequences of this campaign to control our spending habits?(Para.6) We want more things Watch out,take stock because we want to of your life,don't let satisfy our material your attention get appetite.Most of us scattered.Postpone derive pleasure from your desires.Don't fall treating ourselves. into debt.Wait!Retain control over your own life.It will make you stronger
What happens as we take in these contradictory but explicit messages? What are the psychological and social consequences of this campaign to control our spending habits? (Para. 6) We want more things because we want to satisfy our material appetite. Most of us derive pleasure from treating ourselves. Watch out, take stock of your life, don’t let yo u r a tt en ti o n g e t scattered. Postpone your desires. Don’t fall into debt. Wait! Retain control over your own life. It will make you stronger
Main Idea Structure Main Ideas of the Parts Part ll一(Paras.3-6) Every day we get two sets of messages at odds with each other.The“_upright”message urges us to work hard and save,suspend our desires,and avoid luxuries.The permissive advertisements urge us to spend. the essential message from ads is anyhow cemented into our consciousness already.As psychological and social consequences,people get confused with the two contradictory messages
Every day we get two sets of messages at odds with each other. The “________” message urges us to work hard and save, suspend our d e s i r e s , a n d a v o i d l u x u r i e s . T h e ________________________ urge us to spend. the essential message from ads is anyhow _____________________________ already. As psychological and social consequences, people get ________ with the two contradictory messages. Part II — (Paras. 3- _6_) permissive advertisements cemented into our consciousness upright confused
Main Idea Structure Main Ideas of the Parts Why should students consider financial well-being as a key ingredient of university education?(Para.7) Tips Because money worries can make students feel terrible and hinder their ability to focus on their main goal:to successfully complete their education
Why should students consider financial well-being as a key ingredient of university education? (Para. 7) Because money worries can make students feel terrible and hinder their ability to focus on their main goal: to successfully complete their education
Main Idea Structure Main Ideas of the Parts What can students do to be financially healthy and have no money worries?(Para.8) Tips They can go to: financial literacy classes; school's financial aid office; seek input from parents or other adults; ·find a partner; ·ask for help
What can students do to be financially healthy and have no money worries? (Para. 8) They can go to: • financial literacy classes; • school’s financial aid office; • seek input from parents or other adults; • find a partner; • ask for help …