Price The product must be priced so that it competes effectively with rival products in the same market Lower price, better marketing
Price: The product must be priced so that it competes effectively with rival products in the same market Lower price, better marketing ?
Place getting the product to the customer
Place: getting the product to the customer
Place Various channels of distribution 1. Producer = end-users 2. Producer -- retailers -- end-users 3. Producer --- wholesalers/ agents retailers end-users 4. Producer --- Wholesalers --- directly to end users 5. Producer --- multiple store group/department stores/ mail order houses - end-users 6. Producer---- market --- wholesalers ----retailers end-users
Place: Various channels of distribution: 1. Producer ---- end-users 2. Producer ---- retailers ---- end-users 3. Producer ---- wholesalers/ agents ---- retailers ---- end-users 4. Producer ---- Wholesalers ---- directly to endusers 5. Producer ---- multiple store group/department stores/ mail order houses ---- end-users 6. Producer---- market ---- wholesalers ---- retailers ---- end-users