1. 总效用与边际效用的概念； 2. 边际效用递减规律及其应用； 3. 无差异曲线的性质及其应用； 4. 消费者均衡的确定； 5. 收入效应与替代效应；

为什么垄断市场中产品的价格通常较高？ 为什么有些企业即使出现亏损也继续生产？ 为什么有些企业明知降价没有好处，却仍然选 择降价？

1.熟练掌握经济学的基本概念； 2.熟练掌握经济学的基本分析方法； 3.能够用经济学的方法分析决策问题；

Wal-Mart Eight Key Attributes of Reputation**Score past Innovation Employee talent Use of corporate assets

Operations Strategy Competitive Dimensions Order Qualifiers and Winners Strategy Design Process

Definition of Project Management Work Breakdown Structure Project Control Charts Structuring Projects Critical Path Scheduling

Underlying Principles of Learning Curves Learning Curve Example Types of Learning From Learning Curves to Performance Improvement

Operations Management Why Study Operations Management? Production System Defined Operations as a Service Plan of This Book Historical Development of OM Current Issues in OM

Job Design Defined Job Design Decisions Trends in Job Design Work Measurement Basic Compensation Systems Financial Incentive Plans OBJECTIVES

Agenda Introduction Your team Your S&P 500 company Your feed back (FCF 2004 and WACC% of your team’s company) Introduction Dividend Policy (ch. 15) Your homework… In the news…