第一部分 ISO9000族标准的概论 第二部分 八项质量管理原则 第三部分 ISO9001标准对学校管理的要求 第四部分 体系建立涉及到的文件如何编写

学习目标：理解和应用下列概念及理论 渠道成员选择的重要性、原则和步骤； 掌握获得潜在渠道成员名单的方法和途径； 评价渠道成员的指标和方法； 吸引和获得渠道成员的主要方法和手段； 渠道认证和培训的特点、类型和作用

第一节 存货及其分类 第二节 存货的初始计量 第三节 发出存货的计价 第四节 计划成本法 第五节 存货的期末计量 第六节 存货清查

第一节 分销渠道概述 第二节 中间商 第三节 分销渠道策略 第四节 产品实体分销

第一节 市场细分 第二节 市场选择 第三节 市场定位

Consumer Preferences Budget Constraints Consumer Choice Marginal Utility Substitution and Income Effect Market Demand Consumer Surplus Recognizing Lock-In

❖ Compounding ❖ Frequency of Compounding ❖ Present Value and Discounting ❖ Alternative Discounted Cash Flow Decision Rules ❖ Multiple Cash Flows ❖ Annuities ❖ Perpetual Annuities ❖ Loan Amortization ❖ Exchange Rates and Time Value of Money ❖ Inflation and Discounted Cash Flow Analysis ❖ Taxes and Investment Decisions

❖ Review of Financial Statements ❖ Market Values v. Book Values ❖ Accounting v. Economic Measures of Income ❖ Return on Shareholders v. Return on Equity ❖ Analysis Using Financial Ratios ❖ The Relation Among ❖ Limitations of Ratio Analysis ❖ Purpose and Process of Financial Planning ❖ Managing Working Capital

❖ The process of personal portfolio selection ❖ The trade-off between expected return and risk ❖ Efficient diversification with many risky assets

What is Risk? Risk and Economic Decisions The Risk Management Process The Three Dimensions of Risk Transfer Risk Transfer and Economic Efficiency Institutions for Risk Management Portfolio Theory: Quantitative Analysis for Optimal Risk Management Probability Distributions of Returns Standard Deviation as a Measure of Risk